Strategic Marketing Leadership for Growing Businesses
Our Fractional Marketing Director service provides experienced support on a flexible, part-time basis, giving your business access to senior strategic expertise without the salary, recruitment costs or long-term commitment of employing a full-time Marketing Director.
We work alongside business owners and leadership teams, providing independent advice, objective thinking and practical direction that helps contribute to sustainable business growth through strategy and marketing planning.
What Is a Fractional Marketing Director?
A Fractional Marketing Director is an experienced marketing leader who works with your business for an agreed number of hours each month.
Rather than delivering day-to-day marketing tasks, we focus on providing strategic direction, leadership and accountability.
Our role is to help you make better marketing decisions, ensure marketing activity aligns with commercial objectives and support your team or suppliers in delivering consistent results.
Your Fractional Marketing Director becomes an extension of your leadership team providing monthly strategic planning, ongoing asynchronous advice, independent challenge, and accountability to ensure your strategy and marketing supports your business objectives every day, not just during scheduled meetings.
Think of it as having a Marketing Director on your leadership team, without employing one full-time.
Is This Service Right for Your Business?
Our Fractional Marketing Director service is ideal for businesses that:
- Are growing but don’t need a full-time Marketing Director.
- Work with marketing agencies or freelancers.
- Employ junior marketing staff who need strategic guidance.
- Want clearer marketing priorities.
- Need independent marketing leadership.
- Want greater accountability for marketing investment.
- Need an experienced sounding board for business decisions.
What We Do
Every business is different, so support is tailored around your objectives. Typical areas include:
1) Strategic Marketing Leadership
We help ensure every marketing decision supports your wider business goals. This includes:
- Marketing strategy
- Business growth planning
- Campaign direction
- Commercial priorities
- Marketing investment decisions
2) Monthly Strategic Planning
Each month we work with you to:
- Review business priorities
- Assess marketing performance
- Set clear objectives
- Prioritise activity
- Identify opportunities
- Remove barriers to progress
This keeps marketing aligned with your business throughout the year.
3) Team Leadership & Accountability
Many businesses have capable marketing teams but lack senior leadership. We provide:
- Strategic mentoring
- Objective feedback
- Campaign reviews
- Project prioritisation
- Performance discussions
- Marketing coaching
Helping your team perform with greater confidence and focus.
4) Supplier & Agency Management
If you work with external agencies or freelancers, we’ll help ensure they’re delivering value. We can:
- Review proposals
- Challenge recommendations
- Improve briefing processes
- Align suppliers with business objectives
- Monitor performance
- Support procurement decisions
Giving you confidence that your marketing budget is invested wisely.
5) Decision Support for Business Owners
Business owners make dozens of marketing decisions every month. We provide an experienced, independent perspective to help you:
- Evaluate opportunities.
- Prioritise investment.
- Assess new marketing ideas.
- Plan future campaigns.
- Navigate business growth.
- Make confident strategic decisions.
What's Included Each Month?
Your monthly support may include:
- Ongoing strategic leadership with minimum of five hours of dedicated consultancy each month, supported by asynchronous access for day-to-day strategic advice.
- Monthly planning meeting
- Marketing performance review
- Campaign and content review
- Quarterly objective review
- KPI monitoring
- Agency management
- Asynchronous strategic support via email or agreed communication channels
- Timely feedback on marketing decisions and opportunities
- Independent advice between scheduled review meetings
- Strategic advice as required
Support is flexible and tailored to your business priorities.
What's Included Each Month?
Working with a Fractional Marketing Director gives your business access to:
- Strategic Clarity
Know exactly where your marketing should be focused.
- Better Marketing Decisions
Make informed decisions based on commercial priorities rather than guesswork.
- Greater Accountability
Ensure marketing projects stay aligned with agreed objectives.
- Improved Return on Investment
Focus budgets on activities most likely to deliver business results.
- Stronger Leadership
Provide your marketing team with experienced direction and support where needed.
- Flexible Expertise
Access senior marketing leadership without employing a full-time Marketing Director.
- Continuous Access to Strategic Thinking
With asynchronous communication, you have ongoing access to experienced strategic advice whenever you need an independent perspective. Whether you’re reviewing a proposal, considering a new campaign or responding to an unexpected challenge, you’ll receive guidance that helps you make informed decisions without waiting for your next meeting.
How We Work
- Step One – Discovery Consultation
We’ll discuss your business, current marketing activity and growth ambitions.
- Step Two – Initial Strategy Review
We review your existing marketing and identify immediate priorities.
- Step Three – Monthly Strategic Support
We’ll work alongside you and your team each month, providing guidance, challenge and accountability.
- Step Four – Quarterly Growth Reviews
Every quarter we’ll review progress, adjust priorities and ensure your marketing strategy continues to support your business objectives.
How This Fits with Our Consultancy Services
While you can start straight away with Fractional Marketing Director support, many businesses begin with one of our strategy or marketing communications reviews before moving to ongoing support.
- Marketing Strategy Review
Complete a Marketing Strategy Review to identify opportunities and priorities.
- Marketing Communications Review
Where communication improvements are required, undertake a Marketing Communications Review to strengthen branding, messaging and customer experience.
- Fractional Marketing Director
Move into Fractional Marketing Director support to oversee implementation, maintain momentum and provide ongoing strategic leadership.
This approach ensures recommendations don’t sit on a shelf, they become part of your day-to-day decision-making.
Book a Free Consultation
If you’re looking for the expertise of a senior Marketing Director without employing one full-time, we’d love to discuss how our Fractional Marketing Director service can support your business.
Book a free consultation today and discover how strategic marketing leadership can help your business grow with greater confidence and clarity.
FAQ's
How is this different from employing a Marketing Director?
You receive experienced strategic leadership without the costs associated with recruitment, salary, pension, training and employment overheads.
Support is flexible and can scale as your business grows.
Will you replace our marketing agency?
We often work alongside existing agencies and freelancers, helping ensure their work supports your wider business strategy.
Do you carry out marketing tasks?
Our primary role is strategic leadership.
However, where appropriate, we can provide practical support or coordinate trusted specialist partners.
How much support do I receive?
Our support is flexible starting at a minimum of 5 hours per month.
Is there a long-term contract?
No.
Our Fractional Marketing Director service is designed to be flexible, allowing support to evolve alongside your business.
What is asynchronous communication?
Asynchronous communication simply means you don’t need to wait for a scheduled meeting to access strategic support.
You can send questions, documents or ideas by email or an agreed communication platform whenever they arise. We’ll review them and respond with practical, considered advice, allowing you to keep projects moving while benefiting from senior strategic oversight.
It’s a flexible, efficient way of working that gives you access to experienced marketing leadership without the cost or commitment of a full-time Marketing Director
Why Choose PGW Creative Consultancy?
At PGW Creative Consultancy, we combine commercial thinking, marketing expertise and practical business experience to help organisations make better decisions, improve marketing performance and achieve sustainable growth.
You’ll be led by a Marketing Director with over 25 years’ experience working with businesses at all levels.
By stepping back, seeing the bigger picture, we provide experienced strategic direction. We ensure the activity you’re already investing in delivers greater value.
As an extension of your team, we bring senior-level expertise, fresh perspective, and practical support exactly when you need it.
Enquire Now - Fractional Marketing Director
Find out how our dedicated senior level marketing support can help.
Book a free consultation today.
Complete the form below or email: hello@pgwcreative.co.uk
Supporting North East Businesses
Fractional Marketing Support
We provide fractional marketing support to businesses in the North East. Areas we cover include Sunderland, North Tyneside, Newcastle, Durham and Northumberland.
Not Based in The North East?
If you’re not located in the North East but are looking for fractional marketing support a strategy review, communication review or a free online marketing consultation we’d be happy to help.
Book a free marketing consultation
Expert help to elevate your communication